Sentiment & Tone
Five-level tone scoring, on every article
Hizer scores every article on a five-level tone scale from hostile to supportive, with supporting evidence. So your monitoring, analytics and reporting run on calibrated sentiment signal instead of a generic positive/negative flag.
What you get
Five-level tone scoring
Every article is scored on a hostile → critical → neutral → cooperative → supportive scale, giving you more resolution than a simple positive/negative flag.
Evidence on every score
Each tone label is paired with a short piece of supporting evidence from the article, so the result is transparent and reviewable.
Applied to every article
Tone scoring runs across the full ingest — not just a sample — so downstream dashboards, alerts and analytics work from consistent signal.
Where it earns its keep
Brand and reputation monitoring
Understand how your brand, executives or sector are being covered, and spot meaningful tone shifts early.
Geopolitical and policy analysis
Read the tone of coverage around states, institutions or policy topics — not just volume.
Risk and compliance workflows
Use tone as a structured signal alongside entity, event and risk enrichment in compliance-grade workflows.
Your questions, answered
Why five levels instead of positive / negative?
A binary score collapses important distinctions (for example, between critical and hostile coverage). Five levels give analysts enough resolution to tell routine criticism apart from meaningful hostility.
Does tone cover all languages in the pipeline?
Yes — tone is applied consistently across coverage ingested by Hizer, so your view is not limited to English-language sources.
Is tone scoring explainable?
Every tone score is accompanied by supporting evidence from the article, so analysts and auditors can always see why a score was assigned.
Can we consume tone via API?
Yes. Tone scores and evidence are available on enriched articles through the News API and within the Portal workspace.