Topics & Themes
Structured classification for every article
Every article is classified against an IPTC-aligned topic taxonomy and mapped to the business themes your teams actually use. So content routes where it should, dashboards stay clean, and analytics work across languages and markets.
What you get
IPTC-aligned taxonomy
Topic classification uses an industry-standard IPTC Media Topic hierarchy, so coverage stays consistent, portable and easy to integrate.
Multiple topics per article
Articles are tagged with several relevant topics, each scored with a confidence value — useful for routing, ranking and analytics.
Mapped to your business themes
On top of the standard taxonomy, topics are mapped to the business themes your team actually uses — so dashboards and alerts speak your language.
Where it earns its keep
Routing and alerting
Automatically route coverage to the right teams, dashboards and alerts based on topic, instead of brittle keyword rules.
Analytics and reporting
Run share-of-voice, topic-mix and coverage-shift analytics across a consistent taxonomy, across languages and markets.
Data products and AI
Structured topics make articles easier to search, filter and feed into your downstream dashboards and AI assistants.
Your questions, answered
Why IPTC Media Topics?
IPTC is the media industry's standard topic taxonomy. Using it keeps the enrichment consistent, portable and easy to integrate with other news and publishing systems.
How many topics per article?
Most articles receive multiple topics with confidence scores, so you get a realistic picture of what the piece is really about instead of a single bucket.
Can we map topics to our own categories?
Yes. Topics can be mapped to the business themes your team uses, so dashboards, filters and alerts align with how your organization actually talks about coverage.
Does this work across languages?
Yes. Topic classification is applied consistently across the global ingest, not just English-language sources.